Feature Design Case Study
Improving the UBC food experience one search at a time
UX/UI - research, prototyping and testing a new feature
Role:
Design Collaborator
Type:
Volunteer Project
Timeline :
4 months (2022)
Project Summary
This project is in collaboration with 3 other designers
Optimizing the search for food on campus by designing for discoverability through search filtration and map navigation
Key Takeaways
- Investigating how the search functionality could be improved
- Analyzing survey results to recognize problem areas
- Conducting user tests to validate speculations and designs
UX Research
Searching for food is our most essential service
How can we improve the search feature?
1
A complex filtration system to allow sorting through categories. This would make decision making visual, accessible and engaging.
2
A user centric map feature to help plan for food conveniently. This would speed up decision making through spatial analysis.
The top filters students would use are ...
Illustrations
Freshening it up with food category illustrations
Prototyping
Designing a cohesive search system (filters + map)
Testing Insights
After testing with a set of participants, we realized that
- Participants felt that both the search and location features were important and found it helpful
- Filters were appreciated as it saves the trouble of typing. The delivery tag and value for money was especially helpful.
- Participants felt that both the search and location features were important and found it helpful
- Filters were appreciated as it saves the trouble of typing. The delivery tag and value for money was especially helpful.
- People who are not familiar with street names might find it difficult to enter location. Would help to make gps location more accessible.
- Location was helpful to visually see the distance
- They would like to see more variety of tags (vegan, friendly staff, gluten free, sitdown/takeout, good customer service, timely manner)
- Lot of people mentioned having more dietary restrictions